Our Story.

Imran Chaudhri is a designer, inventor and innovator.

He spent over 20 years at Apple imagining and creating some of the world’s most beloved consumer products, like the Macintosh, iPod, iPad, Apple Watch and iPhone.

Imran is best known for inventing the groundbreaking user interface and interactions on the iPhone, and is named as an inventor on thousands of patents.

His work defines how the world interacts with technology, and is driven by his insistence on putting the human experience front and center in the design process.

Bethany Bongiorno led the teams behind some of Apple's most transformational products.

As a Director of Software Engineering, she was responsible for all software project management for iOS and MacOS and also played a key leadership role in the execution of critical projects such as the launch of the original iPad.

Prior to her time at Apple, Bethany studied physics, worked in astrophysics research, and was a data management and software development consultant.

Bethany is passionate about building and leading high performing teams to solve complex problems.

Our Mission.

We believe in building innovative technology
that feels familiar, natural, and human.

Technology that improves the human
experience and is born from good intentions.

Products that put us back in touch with
ourselves, each other, and the world around us.

Experiences that are built on trust with
interactions that feel magical, and bring joy.


Humane is the next shift between humans and computing.
The best human experience, ever.